There is a new marketing and promotional trend for authors that is growing in popularity. How long it’s been growing I’m not sure, as I was only introduced to it a couple of months ago, but whatever, it’s growing.
So what is this trend?
Giving away full copies, or parts of your novels, or short stories on Instafreebie in order to gain subscribers to your emailing list as well as intrigue people to buy your books.
It’s a great concept for authors, but unfortunately, is backfiring thanks to readers who are taking advantage of the situation and are turning what could be something great into something awful.
And just how are they doing this?
By showing such utter disgusting behavior as subscribing for the newsletter, downloading the free book, then unsubscribing on purpose with the intent of reporting the author’s email as spam.
Are you kidding me?
“Thanks for the fee book, sucker.” Dances around like a toddler. “I got a free book. I got a free book. Then I reported you as spam. Ha ha, ha ha, ha.”
Yes, I just called these people toddlers. Because that’s what they are. Actually, if I’m honest, my toddler has better manners than that. At least she has some moral compass as to how to treat someone, which let’s face it, parents know that toddlers can be some of the most selfish on the planet. If you are a parent, you know. It’s a family joke that my sister’s first word was “mine”.
I get that sometimes a person will sign up for something they think they will be interested in, only to find out after they get into it that they really aren’t. This is why we have the “Look Inside” option on Amazon. This is why people go to book stores and read through the first several pages of a book to see if they want to read the rest. I get this. I understand this.
Perhaps, you signed up, downloaded the free book, then in starting it realized you didn’t like the authors style of writing. It’s a risk we take giving our stuff away for free. While we want everyone to love it, we know there are some who won’t. And that’s okay.
What’s not okay, though is to report that author as spam!
You knowingly signed up for this email to receive something in return. If you didn’t like the book then just unsubscribe and walk away. Don’t report it as spam as though we just hunted down your email and sent you something without your permission. We had your permission!!!!
YOU SIGNED UP FOR IT!!!!!
I suppose as authors we face this everyday though. Between treatment like this, dealing with unsupportive family and friends, and the pain of seeing your novel on the dreaded book pirate sites, this is just another notch in “gotta love my career choice” path. For some reason people have this mindset that they are entitled to an authors work for free. Why, I have no idea. They wouldn’t work for free, and yet, they expect us to. I just don’t get it.
And I’m sure I never will.